November 5, 2008 →
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Maximize purpose

Umair Haque at Harvard Business on Obama’s lessons for innovators:

Change the game? That’s 20th century thinking at its finest – and narrowest. The 21st century is about changing the world. What does “yes we can” really mean? Obama’s goal wasn’t simply to win an election, garner votes, or run a great campaign. It was larger and more urgent: to change the world.

Bigness of purpose is what separates 20th century and 21st century organizations: yesterday, we built huge corporations to do tiny, incremental things – tomorrow, we must build small organizations that can do tremendously massive things.

And to do that, you must strive to change the world radically for the better – and always believe that yes, you can. You must maximize, stretch, and utterly explode your sense of purpose.

I’d like to think I’ve always believed this. Every once in a while I need a small reminder to continue with this idea in mind. What good is something if there’s no purpose behind your chase? Where will passion come from?

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